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Trulia Selling Realtors Unlimited Self-Serve Ads
The frontiers of Web based, self-serve advertising moved (a little) today, as Trulia introduced Trulia Pro, a new “starter” package for Realtors that provides unlimited “featured listings” and...
View ArticleInman: Social Media is Real, Mobile Will Be
Social media may not be worth much as an advertising medium right now, but it has become a critical part of real estate marketing, according to speakers at the Inman Real Estate Connect conference in...
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Real Estate Coup: The Washington Post Quits HomeFinder for Trulia
The Washington Post is switching its local real estate search from Classified Ventures’ HomeFinder.com to Trulia. The switch takes place in April, and is being announced just after Classified...
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CV’s HomeGain Signs with The Washington Post (too)
Yesterday, Trulia announced it was replacing Classified Ventures’ Homefinder.com as the real estate search provider on WashingtonPost.com. Today, the paper seems to have reaffirmed its ties to CV via...
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MerchantCircle Tries to Get Stickier with ‘Neighbors’ and ‘Answers’
MerchantCircle is seeking to transform itself from a source of search engine leads for SMBs into more of a destination site that consumers and businesses will use over and over again. The company...
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Inman NYC: Google and Trulia?
Rumors have been flying that Google is poised to buy Trulia, “the real estate search engine” that competes with, among others, Zillow (which just said it is aiming to IPO in 2011). But according to...
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Trulia Branches Out into Rentals
Trulia, which is ranked a Top 7 real estate site by Comscore, has followed the lead of Realtor.com and Zillow and added rentals to its site. The rentals section features all of Trulia’s functionality,...
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Trulia Asks: What Do You Think of This Neighborhood?
Real estate and rental agents get into big trouble if they mouth off about a neighborhood’s quality of life issues. The most they can do is point to web sites that provide some general stats (i.e....
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Real Estate: Are Multiple Listing Services Ready to Compete for Consumers?
With the rise of consumer-facing real estate sites such as Realtor.com, Zillow and Trulia, it seems only natural that Multiple Listing Services would break out from behind the Realtor and brokerage...
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Zillow Starting to Add Realtor Reviews
On average, people only move every six years or so. So there aren’t likely to be as strong a list of reviews of real estate agents as there is for pizza. But that hasn’t stopped Zillow from adding...
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Zillow to Buy Trulia; Will Pursue Twin Brand Strategy
Zillow is buying Trulia, its chief rival, for $3.5 Billion in stock. The two companies – both nine years old — have a lot of overlap currently. But after the deal closes in 2015, they will seek to...
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